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STRATEGY PROGRAMMES
Communication programme
Programme rationale
Effective communication of knowledge gained from CANARI’s research and experience is important both to build awareness, understanding and commitment and to influence policy and practice. Communication needs to be appropriate to the needs of different target audiences. CANARI seeks to create channels for effective two-way communication and networking.
Programme purpose
Participatory natural resource governance approaches enshrined in policy and practice for natural resources management.
Programme goal
To effectively communicate knowledge to build awareness, understanding and commitment of stakeholders and to influence policy for participatory natural resource governance in CANARI’s programmes and projects.
Programme objectives
- To develop and implement a communication strategy to guide systematic and strategic communications in CANARI’s programmes and projects, including via:
- using internet-based and mobile communication tools;
- developing publications targeted at specific audiences.
- To develop and use a communications research framework to evaluate the effectiveness and impact of communication by CANARI and others to determine the most appropriate strategies to reach key target audiences.
- To explore and test new and innovative communication tools.
Priority programme results 2011-2016
- Communication strategy developed outlining key target audiences for awareness-building and advocacy, including regional technical inter-governmental bodies and Secretariats, government agencies with responsibility for natural resource management, government agencies working in social and community development and poverty alleviation, leading NGOs at the local, national and regional level, key international partners involved in Caribbean programmes and policy initiatives, academic institutions in the Caribbean, and rural communities dependent on natural resources for their livelihoods
- Communication products developed and disseminated to key target audiences including:
- Restructured CANARI’s website to be more user-friendly to a variety of audiences and more comprehensive in its coverage of CANARI’s work
- CANARI technical reports, policy briefs, guidelines, toolkits and other publications to communicate knowledge from CANARI’s research to different target audiences
- Innovative communication tools such as participatory video, radio dramas and magazines, mobile phones, and social media
- Communication research framework developed and evaluations conducted on the impact of selected communication initiatives to enhance understanding of what communication products and pathways are most effective to reach key target audiences in the Caribbean island context.
Recent and current projects
Forests, Livelihoods and Governance Programme
The final activity of this five year project involved testing communication products to promote participatory forest management and included the development of a newspaper article series, radio magazine series and posters
Coastal and Marine Livelihoods and Governance Programme
The main activity of this project involved facilitated sessions to provide guidance to fishers in the development of the "Fish for Gas" participatory video
Civil Society and Governance Programme
Communication priorities were identified in this project, which developed case studies, and a communication toolkit for civil society organisations working in biodiversity conservation and other communication products
Climate Change and Disaster Risk Reduction
This one-year project featured training in the use of participatory video and participatory photojournal to communicate with stakeholders on climate change impacts in the community of Caura Valley.
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